2020 Goals Final Report

Last Updated: July 17,2020


1. Fundraising

Enhance philanthropic support to the University for University of Tennessee students, faculty and core institutional priorities on an annual basis.

Progress Toward 2020 Goals

Annual Giving: 121%
Total Gifts: 95% (81% toward stretch goal)
Number of Donors: 101%
Donor Retention: 99%

 

A. Integrate fundraising into each campus strategic plan (i.e. endowments, cash, deferred)

  • Benchmark: Three of the five campus units have fundraising tied to strategic plans
  • Target 2020: All five of the campus units to have fundraising initiatives in their strategic plans
  • Status: Complete

B. Maximize fundraising in two major areas:

Annual Giving

  • Benchmark: $9,623,893
  • 2020 Goal: $10,105,085
  • Final: $13,241,740

Total Gifts (excludes episodic gifts)

  • Benchmark: $197,880,140
  • 2020 Goal: $207,774,147
  • Stretch Goal 2020: $243,631,000
  • Final: $196,463,340

Total Number of Donors

  • Benchmark: 63,072
  • 2020 Goal: 66,365
  • Final: 67,281

Donor Retention

  • Benchmark: 64%
  • 2020 Goal: 65%
  • Final: 64%

2. Engagement

Broaden and deepen constituent engagement with the University, developing more meaningful relationships with the University of Tennessee alumni, friends, and students.

Progress Toward 2020 Goals

Volunteer Contributors: 67%
Engaged Alumni: 105.5%
Corporation & Foundation Proposals: 67%

 

A. Increase the percentage of volunteer leaders who are contributors

  • Benchmark: 83%
  • 2020 Goal: 90%
  • Final: 61%

B. Increase the number of engaged alumni

  • Benchmark: 203,617
  • 2020 Goal: 210,740
  • Final: 222,230

C. Increase the number of submitted proposals to corporations and foundations

  • Benchmark: 350
  • 2020 Goal: 350
  • Final: 235

3. Advocacy

Increase awareness of and advocacy for the University, to advance the UT System’s stature as a “best in class” system dedicated to its purpose to “Educate, Discover and Connect.”

Progress Toward 2020 Goals

Advocacy Members: 141%
Legislative Survey: 63%
Email Opens: 101%
Email Clicks: 120%

 

A. Increase number of leaders/members in the Advocacy Network

  • Benchmark: 6,200 members
  • 2020 Goal: 450 new members
  • Final: 634 new members

B. Expand the number of legislative advocates who have completed the legislative advocacy survey regarding legislative connections & relationships

  • Benchmark: 147
  • 2020 Goal: 153 New Participants
  • Final: 93

C. Increase the percentage of alumni who receive positive UT messages via email.

Rate of alumni who open at least two emails

  • Benchmark: 34.4%
  • 2020 Goal: 36.1%
  • Final: 36.3%

Rate of alumni who click on at least two emails

  • Benchmark: 6.5%
  • 2020 Goal: 6.8%
  • Status: 8.1%

4. Efficiency

Build higher education’s top performing advancement organization with first-rate talent, integrated infrastructure and a highly collaborative culture.

Progress Toward 2020 Goals

Staff Retention: 99%

 

A. Recruit, retain and cultivate a diverse and talented workforce.

Staff recruitment

  • Benchmark: 51 days (formula: time to fill a position)
  • 2020 Goal: 45 days
  • Final: 77 days (42 searches in FY20, with 30 filled)

Staff retention

  • Benchmark: 86%
  • 2020 Goal: 90%
  • Final: 89%

B. Continually enhance alumni and development data ecosystem.

  • Benchmark: Identify data points important to each unit that focuses on their fundraising, alumni, and constituent engagement priorities.
  • Target 2020: Once identified, implement solutions to support these priorities.
  • Status: In Progress

C. Increase UTFI Board engagement.

Utilize evaluations after board meetings to gauge the effectiveness of each meeting and utilize a full survey involving each board member to evaluate the board’s accomplishments, approach and engagement.

  • Benchmark: 66%
  • 2020 Goal: 90% participation and 90% approval rating for effectiveness
  • Final: 94%

Participation in the Advocacy Network (as appropriate for members of the UTFI BOD).

  • Benchmark: 85%
  • 2020 Goal: 100% Participation
  • Status: In Progress

D. Increase financial independence for the organization within the legal structure of UTFI.

  • Benchmark: 61% funding from campuses via direct support
  • 2020 Goal: 60% funding from campuses via direct support
  • Status: In Progress (final number will be available in August)

E. Continually enhance services/business processes in order to achieve optimal efficiency, transparency, timeliness and accuracy.

  • Benchmark: Identify essential services per unit that needs to be offered and existing services that need to be improved.
  • 2020 Goal: Review and update policies and procedures to implement solutions to support these priorities.
  • Status: In Progress